A Protection-Motivation Perspective to Explain Intention to Use and Continue to Use Mobile Warning Systems

Abstract Mobile emergency warning apps are essential for effective communication – of course, provided the population intends to use them. Drawing on protection motivation theory, study validated a psychometric model explain what motivates individuals install app first time and keep using it over time. Multi-group covariance-based structural equation modeling was used answers survey that measured drivers intention begin or continue app. The shows that, both non-users users, trust, social influence, response efficacy positively maladaptive rewards negatively affect apps. However, perceived vulnerability influences only use, whereas cost self-efficacy continued intention. Hence, this enhances theoretical understanding technology-enabled behaviors provides practitioners with list factors consider pushing adoption applications.